Company History
Our Journey to Excellence
Founded in 2002 by an ambitious and visionary entrepreneur, HUSSAIN ISMAEIL TRADING EST. has involved into one of the most well-established and trusted companies in the industry. With over two decades of experience, we have built a legacy of excellence, integrity, and customer-centric services. From a modest beginning, we have grown into a leading importer, exporter, wholesaler, and distributor of bicycles, kid’s mobility products, and electric mobility solutions, catering to markets across the Middle East, Africa, and beyond. Our dedication to quality, innovation, and affordability has earned us a remarkable reputation, making us a preferred partner for businesses and customers alike.
Located in Dubai, UAE, a global hub for trade and commerce, our company took advantage of the city’s thriving business environment to develop and expand. Over the years, we have successfully built strong relationship with manufacturers, suppliers, and distributors across the world, allowing us to offer high-quality products at competitive prices.
Who We Are
At Hussain Ismaeil Trading Est., we take pride in being a one-stop solution for a wide range of bicycles, baby products, and electric mobility solutions. With a strong market presence and a deep understanding of customer preferences, we specialize in importing and exporting:
✅ BMX, MTB, and Adult Tricycles
✅ Baby Strollers & Baby Walkers
✅ Battery-Operated Kids Ride-On Cars
✅ Electric Scooters & Electric Bicycles
✅ Suspension, Road, Folding & Fat Bikes
✅ City Bikes, Youth & Kids’ Bikes
Our import and export operations cater to both domestic and international markets, including:
✅ Dubai and the entire UAE
✅ Bahrain, Qatar, Saudi Arabia, Oman
✅ East African nations and other emerging markets
Our extensive distribution network allows us to deliver superior-quality products with reliability and efficiency, ensuring that our customers receive the best in terms of value, durability, and performance.
Our Mission & Commitment
At Hussain Ismaeil Trading Est., our mission is to continuously innovate, expand, and enhance our offerings while ensuring complete customer satisfaction. Our core commitments include:
✅ Delivering high-quality products that meet international safety and durability standards.
✅ Expanding our product range to cater to diverse market needs.
✅ Building long-term business relationships based on trust, reliability, and transparency.
✅ Providing exceptional customer service that enhances product value.
✅ Strengthening our global presence through strategic market expansion.
We believe that customer trust is our biggest asset, and we strive to exceed expectations in every aspect of our business.
Our Vision
Our vision is to become the leading supplier and trusted name in the bicycle and mobility industry across the Middle Eastern, African, and international markets. We aim to set new industry benchmarks by offering products that combine affordability, innovation, and superior quality.
By continuously adapting to market trends and embracing new technologies, we seek to transform urban mobility and make cycling an accessible, enjoyable, and eco-friendly option for everyone.
Authorized Agent for Leading Brands
We take immense pride in being the Authorized Agent of the UAE market for Hero Cycles and Metro Tyres, two globally renowned brands in the cycling industry.
Hero Cycles
One of the world’s largest bicycle manufacturers, Hero Cycles is a brand synonymous with quality, durability, and performance. As the official distributor in the UAE, we bring the finest selection of Hero bicycles, designed for riders of all ages and skill levels. Whether it’s mountain bikes, road bikes, city bikes, or kids’ bicycles, we ensure that Hero Cycles’ innovative and high-quality products are readily available in the UAE market.
Metro Tyres
A trusted name in the industry, Metro Tyres is known for producing premium-quality bicycle and automotive tyres that meet international standards. As their authorized agent in the UAE, we provide a full range of Metro Tyres, ensuring that customers have access to durable and high-performance tyres that enhance safety and riding experience.
By representing these prestigious brands, we reaffirm our commitment to delivering only the best to our customers, maintaining the highest industry standards in every product we offer.
Why Choose Us?
With a strong legacy of trust and commitment to quality, we stand out as a preferred partner in the industry for multiple reasons:
✔ Over 20 years of experience in the import/export market
✔ A strong reputation for reliability, integrity, and competitive pricing
✔ Extensive distribution network across the UAE, Middle East, and Africa
✔ Official distributor and authorized agent of global brands
✔ Customer-focused approach with a commitment to excellence
We believe in creating lasting partnerships and welcoming business collaborations from both local and international markets. Whether you are a retailer, distributor, wholesaler, or importer, you can rely on Hussain Ismaeil Trading Est. for the best-in-class products, services, and business support.
Join Us in Growing Together!
We invite businesses, entrepreneurs, and partners worldwide to collaborate with us and explore new opportunities for growth and success.
📞 Get in Touch Today!
We are always ready to discuss business partnerships, wholesale deals, and long-term collaborations. Reach out to us, and let’s build a prosperous future together!
